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|Flight Utility opens a new aperture to form the future visual language of Jordan Brand. Call it an attitude Adidas NMD Dam or a championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts. This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Jumpman, shaking free from the grip of gravity. For athletes playing on the court or greens, a lot of features matter in a shoe: traction, cushioning, overall feel underfoot. But regardless of a player’s personal preferences, there is one deal-breaking detail — fit. For peak performance a shoe has to fit well immediately, and keep that secure, locked-in feeling.
What's more, even a perfect Adidas Stan Smith Dámské fit while stationary can loosen during play; that's because feet naturally expand as an athlete moves and strikes the ground. Look at basketball Adidas Ultra Boost Dam players during a game — they’re regularly re-tying shoes, tugging laces tighter and adjusting fit on the bench.
To find a solution for better fit and sustained containment, Nike asked how it could simplify the process. Previous work done on HyperAdapt, an innovation developed for Nike’s self-lacing shoes, informed the team as they looked to Nike Air Max 90 Donne create a universal, accessible model. The answer is FastFit, a manual system that instantly secures the entire foot. How it worksThe innovation has myriad benefits. First, it eliminates adjustments and readjustments to laces and replaces those interactions with a single, efficient pull. Because the tightening system can withstand the equivalent of at least 60 pounds of tension with every turn of the mechanism, the shoe stays cinched throughout a player’s Nike Air Max 270 Dam movements. FastFit also delivers equal Adidas Superstar Dámské černé pressure across the top of the foot to prevents hot spots. And the instep strap, or “lace,” is similar to the cords made for parachutes, which ensures the tightening system is incredibly durable too. Finally, there’s a style factor — FastFit’s sleek, minimalist system just looks cool.Nike launched the first of seven "CR7 Chapters." These are Nike Air Presto Dam specially designed Mercurial boots, each relaying an important piece of Cristiano Ronaldo's personal and footballing history. The final iteration, Chapter 7, is the culmination of the storytelling and pays homage to the player's number 7 in the forefoot graphic, and also nods to the memorable carbon fiber boots of the pastVP of Design for Jordan Brand, discusses the design philosophy of new collections and setting the Jumpman up for the future.
I get asked all the time what it’s like to be the creative www.rostfriaarbeten.se director for Jordan Brand. The answer is it’s an unbelievable opportunity to take an iconic symbol known around the world — the Jumpman — and obsess about how Nike Air Huarache Dámské we can script it for the future.
Of course, we in Jordan Brand are fortunate to lay claim to all the assets and the icons we have; there’s a long history of ground-breaking design to borrow from and modernize. But great designers Nike Air Huarache Donne — and we have a huge team of them here — know that design must look toward what’s next.